{"id":17045,"date":"2016-06-13T14:41:03","date_gmt":"2016-06-13T18:41:03","guid":{"rendered":"https:\/\/cactodigital.com.br\/fournews\/13\/06\/2016\/noticias\/marketing\/as-10-marcas-mais-valiosas-do-mundo-em-2016\/"},"modified":"2016-06-13T14:41:03","modified_gmt":"2016-06-13T18:41:03","slug":"as-10-marcas-mais-valiosas-do-mundo-em-2016","status":"publish","type":"post","link":"https:\/\/cactodigital.com.br\/fournews\/13\/06\/2016\/noticias\/marketing\/as-10-marcas-mais-valiosas-do-mundo-em-2016\/","title":{"rendered":"As 10 marcas mais valiosas do mundo em 2016"},"content":{"rendered":"

\n\t\"\"<\/p>\n

\n\t <\/h4>\n

\n\tMais valiosas<\/h4>\n

\n\t O Google superou a Apple e é a marca mais valiosa do mundo em 2016, com um valor de 229,2 bilhões de dólares.<\/p>\n

\n\tOs números estão na nova edição do ranking Brandz elaborado anualmente pela WPP e pela Millward Brown.<\/p>\n

\n\tO top 10 é dominado por marcas americanas e de tecnologia.<\/p>\n

\n\tO McDonald´s, como uma empresa de alimentos, é o elemento "estranho" ao grupo. <\/p>\n

\n\tFacebook e Amazon deram grandes saltos em relação a 2015. Ambas as marcas não estavam entre as dez mais valiosas até então.<\/p>\n

\n\tIBM e Apple foram as únicas do top 10 a perderem valor: -8% cada uma. <\/p>\n

\n\tFacebook, Amazon e Google apresentaram valorizações impressionantes: 44%, 59% e 32%, respectivamente. <\/p>\n

\n\tO estudo se vale de entrevistas com três milhões de consumidores ao redor do mundo e análises de desempenho financeiro e de negócios (utilizando dados da Bloomberg e da Kantar Retail).<\/p>\n

\n\t <\/p>\n

\n\t1. Google<\/h4>\n

\n\tValor de marca:<\/strong> US$ 229,2 bilhões<\/p>\n

\n\n\n\n\n\n
\n\t\t\t\t\tSetor<\/th>\n\n\t\t\t\t\tTecnologia<\/th>\n<\/tr>\n
\n\t\t\t\t\tPosição em 2015<\/td>\n\n\t\t\t\t\t2<\/td>\n<\/tr>\n
\n\t\t\t\t\tVariação 15\/16<\/td>\n\n\t\t\t\t\t+32%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\t <\/p>\n

\n\t\t2. Apple<\/h4>\n

\n\t\tValor de marca:<\/strong> US$ 228,5 bilhões <\/p>\n

\n\n\n\n\n\n
\n\t\t\t\t\t\tSetor<\/th>\n\n\t\t\t\t\t\tTecnologia<\/th>\n<\/tr>\n
\n\t\t\t\t\t\tPosição em 2015<\/td>\n\n\t\t\t\t\t\t1<\/td>\n<\/tr>\n
\n\t\t\t\t\t\tVariação 15\/16<\/td>\n\n\t\t\t\t\t\t-8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\t\t <\/p>\n

\n\t\t\t3. Microsoft<\/h4>\n

\n\t\t\tValor de marca:<\/strong> US$ 121,8 bilhões<\/p>\n

\n\n\n\n\n\n
\n\t\t\t\t\t\t\tSetor<\/th>\n\n\t\t\t\t\t\t\tTecnologia<\/th>\n<\/tr>\n
\n\t\t\t\t\t\t\tPosição em 2015<\/td>\n\n\t\t\t\t\t\t\t3<\/td>\n<\/tr>\n
\n\t\t\t\t\t\t\tVariação 15\/16<\/td>\n\n\t\t\t\t\t\t\t+5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\t\t\t <\/p>\n

\n\t\t\t\t4. AT&T<\/h4>\n

\n\t\t\t\tValor de marca:<\/strong> US$ 107,4 bilhões<\/p>\n

\n\n\n\n\n\n
\n\t\t\t\t\t\t\t\tSetor<\/th>\n\n\t\t\t\t\t\t\t\tTelecomunicações<\/th>\n<\/tr>\n
\n\t\t\t\t\t\t\t\tPosição em 2015<\/td>\n\n\t\t\t\t\t\t\t\t6<\/td>\n<\/tr>\n
\n\t\t\t\t\t\t\t\tVariação 15\/16<\/td>\n\n\t\t\t\t\t\t\t\t+20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\t\t\t\t <\/p>\n

\n\t\t\t\t\t5.Facebook<\/h4>\n

\n\t\t\t\t\tValor de marca:<\/strong> US$ 102,6 bilhões<\/p>\n

\n\n\n\n\n\n
\n\t\t\t\t\t\t\t\t\tSetor<\/th>\n\n\t\t\t\t\t\t\t\t\tTecnologia<\/th>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\tPosição em 2015<\/td>\n\n\t\t\t\t\t\t\t\t\t12<\/td>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\tVariação 15\/16<\/td>\n\n\t\t\t\t\t\t\t\t\t+44%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\t\t\t\t\t <\/p>\n

\n\t\t\t\t\t\t6. Visa<\/h4>\n

\n\t\t\t\t\t\tValor de marca:<\/strong> US$ 100,8 bilhões<\/p>\n

\n\n\n\n\n\n
\n\t\t\t\t\t\t\t\t\t\tSetor<\/th>\n\n\t\t\t\t\t\t\t\t\t\tPagamentos<\/th>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\t\tPosição em 2015<\/td>\n\n\t\t\t\t\t\t\t\t\t\t5<\/td>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\t\tVariação 15\/16<\/td>\n\n\t\t\t\t\t\t\t\t\t\t+10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\t\t\t\t\t\t <\/p>\n

\n\t\t\t\t\t\t\t7. Amazon<\/h4>\n

\n\t\t\t\t\t\t\tValor de marca:<\/strong> US$ 98,9 bilhões<\/p>\n

\n\n\n\n\n\n
\n\t\t\t\t\t\t\t\t\t\t\tSetor<\/th>\n\n\t\t\t\t\t\t\t\t\t\t\tVarejo<\/th>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\t\t\tPosição em 2015<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t14<\/td>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\t\t\tVariação 15\/16<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t+59%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\t\t\t\t\t\t\t <\/p>\n

\n\t\t\t\t\t\t\t\t8. Verizon<\/h4>\n

\n\t\t\t\t\t\t\t\tValor de marca:<\/strong> US$ 93,2 bilhões<\/p>\n

\n\n\n\n\n\n
\n\t\t\t\t\t\t\t\t\t\t\t\tSetor<\/th>\n\n\t\t\t\t\t\t\t\t\t\t\t\tTelecomunicações<\/th>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\t\t\t\tPosição em 2015<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t7<\/td>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\t\t\t\tVariação 15\/16<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t+8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\t\t\t\t\t\t\t\t <\/p>\n

\n\t\t\t\t\t\t\t\t\t9. McDonald's<\/h4>\n

\n\t\t\t\t\t\t\t\t\tValor de marca:<\/strong> US$ 88,6 bilhões<\/p>\n

\n\n\n\n\n\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\tSetor<\/th>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\tAlimentos<\/th>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\tPosição em 2015<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t9<\/td>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\tVariação 15\/16<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t+9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\t\t\t\t\t\t\t\t\t <\/p>\n

\n\t\t\t\t\t\t\t\t\t\t10. IBM<\/h4>\n

\n\t\t\t\t\t\t\t\t\t\tValor de marca:<\/strong> US$ 86,2 bilhões<\/p>\n

\n\n\n\n\n\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tSetor<\/th>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tTecnologia<\/th>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tPosição em 2015<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t4<\/td>\n<\/tr>\n
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tVariação 15\/16<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t-8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n\t\t\t\t\t\t\t\t\t\t\t <\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\tPor : Guilherme Dearo<\/a>, de EXAME.com<\/a><\/h5>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

\n\t <\/p>\n","protected":false},"excerpt":{"rendered":"

  Mais valiosas  O Google superou a Apple e é a marca mais valiosa do mundo em 2016, com um valor de 229,2 bilhões de dólares. Os números estão na nova edição do ranking Brandz elaborado anualmente pela WPP e pela Millward Brown. O top 10 é dominado por marcas americanas e de tecnologia. O McDonald´s, como uma […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[],"class_list":["post-17045","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"\nAs 10 marcas mais valiosas do mundo em 2016 - Four News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cactodigital.com.br\/fournews\/13\/06\/2016\/noticias\/marketing\/as-10-marcas-mais-valiosas-do-mundo-em-2016\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As 10 marcas mais valiosas do mundo em 2016 - Four News\" \/>\n<meta property=\"og:description\" content=\"  Mais valiosas  O Google superou a Apple e é a marca mais valiosa do mundo em 2016, com um valor de 229,2 bilhões de dólares. 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