{"id":17083,"date":"2016-07-26T10:13:44","date_gmt":"2016-07-26T14:13:44","guid":{"rendered":"https:\/\/cactodigital.com.br\/fournews\/26\/07\/2016\/noticias\/marketing\/companhia-aerea-passa-a-servir-chope-heineken-em-voos\/"},"modified":"2016-07-26T10:13:44","modified_gmt":"2016-07-26T14:13:44","slug":"companhia-aerea-passa-a-servir-chope-heineken-em-voos","status":"publish","type":"post","link":"https:\/\/cactodigital.com.br\/fournews\/26\/07\/2016\/noticias\/marketing\/companhia-aerea-passa-a-servir-chope-heineken-em-voos\/","title":{"rendered":"Companhia a\u00e9rea passa a servir chope Heineken em voos"},"content":{"rendered":"<p style=\"text-align: center;\">\n\t<img decoding=\"async\" alt=\"Copo de cerveja Heineken\" src=\"http:\/\/assets2.exame.abril.com.br\/assets\/images\/2014\/6\/498304\/size_810_16_9_copo_cerveja_heineken.jpg\" style=\"height: 393px; width: 700px; border-width: 3px; border-style: solid;\" \/><\/p>\n<h5 style=\"text-align: center;\">\n\tHeineken: a empresa garantiu que o sabor da cerveja n&atilde;o ser&aacute; alterado, assim como a temperatura ideal da bebida<\/h5>\n<p>\n\t&nbsp;<\/p>\n<p>\n\tEsque&ccedil;a o espumante. Agora, passageiros da KLM<a href=\"http:\/\/www.exame.com.br\/topicos\/air-france-klm\">&nbsp;<\/a>poder&atilde;o apreciar um bom chope durante seus voos. Em entrevista para a Fox News, a vice-presidente da companhia a&eacute;rea, Miriam Kartman afirmou a parceria com a Heineken, que abastecer&aacute; os barris de chopes, servidos em carrinhos especiais criados pela empresa.<\/p>\n<p>\n\tIncluir a bebida no card&aacute;pio de bordo foi mais dif&iacute;cil do que se imagina. Isso porque, devido a press&atilde;o do ar, que &eacute; muito menor, uma torneira tradicional n&atilde;o funcionaria. Por isso, foram necess&aacute;rios meses de testes para que se desenvolvesse um aparelho ideal &agrave; situa&ccedil;&atilde;o.<\/p>\n<p>\n\tA empresa garantiu que o sabor da cerveja n&atilde;o ser&aacute; alterado, assim como a temperatura ideal da bebida.<\/p>\n<p>\n\t&ldquo;Conseguimos definir o di&acirc;metro da torneira e a press&atilde;o do ar na combina&ccedil;&atilde;o certa, o que proporciona, a 35.000 p&eacute;s, exatamente a mesma cerveja que voc&ecirc; iria beber em solo&rdquo;, afirmou Edwin Griffioen, funcion&aacute;rio da cervejaria.<\/p>\n<p>\n\tA KLM espera introduzir o barril de cerveja em voos selecionados a partir do pr&oacute;ximo m&ecirc;s.<\/p>\n<p>\n\t&nbsp;<\/p>\n<div>\n<div data-journalist-section=\"\">\n<h6>\n\t\t\tDo&nbsp;<a href=\"http:\/\/www.adnews.com.br\/\">AdNews<\/a><\/h6>\n<h6>\n\t\t\t&nbsp;<\/h6>\n<\/p><\/div>\n<\/div>\n<article data-content-body=\"\">\n<h6 data-template-placeholder=\"content-placeholder\">\n\t&nbsp;<\/h6>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Heineken: a empresa garantiu que o sabor da cerveja n&atilde;o ser&aacute; alterado, assim como a temperatura ideal da bebida &nbsp; Esque&ccedil;a o espumante. Agora, passageiros da KLM&nbsp;poder&atilde;o apreciar um bom chope durante seus voos. Em entrevista para a Fox News, a vice-presidente da companhia a&eacute;rea, Miriam Kartman afirmou a parceria com a Heineken, que abastecer&aacute; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[],"class_list":["post-17083","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Companhia a\u00e9rea passa a servir chope Heineken em voos - Four News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cactodigital.com.br\/fournews\/26\/07\/2016\/noticias\/marketing\/companhia-aerea-passa-a-servir-chope-heineken-em-voos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Companhia a\u00e9rea passa a servir chope Heineken em voos - Four News\" \/>\n<meta property=\"og:description\" content=\"Heineken: a empresa garantiu que o sabor da cerveja n&atilde;o ser&aacute; alterado, assim como a temperatura ideal da bebida &nbsp; Esque&ccedil;a o espumante. Agora, passageiros da KLM&nbsp;poder&atilde;o apreciar um bom chope durante seus voos. Em entrevista para a Fox News, a vice-presidente da companhia a&eacute;rea, Miriam Kartman afirmou a parceria com a Heineken, que abastecer&aacute; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cactodigital.com.br\/fournews\/26\/07\/2016\/noticias\/marketing\/companhia-aerea-passa-a-servir-chope-heineken-em-voos\/\" \/>\n<meta property=\"og:site_name\" content=\"Four News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MSNegociosidro\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-26T14:13:44+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/assets2.exame.abril.com.br\/assets\/images\/2014\/6\/498304\/size_810_16_9_copo_cerveja_heineken.jpg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o - Four News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o - Four News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cactodigital.com.br\/fournews\/26\/07\/2016\/noticias\/marketing\/companhia-aerea-passa-a-servir-chope-heineken-em-voos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cactodigital.com.br\/fournews\/26\/07\/2016\/noticias\/marketing\/companhia-aerea-passa-a-servir-chope-heineken-em-voos\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o - 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